Anthony Miyazaki
Anthony Miyazaki

About the author

Anthony Miyazaki is a brand strategist and marketing educator who has a passion for marketing analytics, effective communication, and efficient processes. He serves in several roles at Florida International University, the 4th largest public university in the U.S.

Anthony leads the Marketing and Logistics Department at Florida International University, where his team of faculty and administrative staff consistently work to make processes more sensible, effective, and efficient by (1) combining innovation with analytics, (2) developing synergies between employees’ professional brands and the organization’s brands, and (3) enhancing the influence of team members.

As Executive Director of Marketing and Analytics for FIU Business, Anthony’s team has increased and maintained enrollments and revenues by over 25% in a 2-year period. Their reintegration of the marketing and recruiting for the school’s online MBA program (300+ students per year) from its previously outsourced firm resulted in savings of over $13,000 per student in reduced acquisition costs. Their strategic approach to marketing communications has focused on responsible national growth while maintaining long-term local market viability.

Anthony is the Founding Director of the FIU Master of Science in Marketing program, a nationally-ranked intensive program that focuses on digital marketing, brand development, and marketing analytics. The program, which features both a face-to-face and online modalities, has been successful in helping its alumni transition into mid-level and senior-level marketing positions in a variety of B2B and B2C industries. The program is designed to empower students by building both essential skill sets as well as realistic self-confidence.

Anthony started teaching marketing strategy and digital marketing over 20 years ago (at the University of Miami). He also has taught marketing management, consumer behavior, and marketing communications to undergraduates, graduates, and industry groups. His revision of FIU’s Marketing Yourself (Personal Branding) course is now taught to students from all majors. You can connect with him best on LinkedIn and YouTube, or follow him using “SensibleFolk” on FITS (Facebook, Instagram, Twitter, Snapchat).

About me

Sensible Articles

How much Interactivity does Online Marketing need? We hear it all the time: Online marketing gives us “interactivity” with our clients.  It provides a chance to not only tell our story, but to listen to the stories of our customers.  Via various e-marketing applications, we can open up “a dialogue” with current and potential buyers.But is interactivity in online… Read More

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Where Is E-Marketing in the Buying Decision Process?   It’s everywhere! We know e-marketing is here to stay.  We know that its influence on the marketing exchange process is significant.  But how does e-marketing fit into the buying decision process? To answer that, let’s first review the buying (or purchase) decision process.  Go interview ten… Read More

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Behavioral Advertising and Your Privacy: Facebook and Google Push Forward Long before the days when snake oil salespeople would deftly select their marks from a crowd of curious onlookers, sellers have been using market segmentation to determine which customers, or more generally which types of customers, are more likely to succumb to a particular set… Read More

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Is “Online Privacy” the Ultimate Oxymoron? The efficiency, global reach, and seemingly limitless information capacity of the internet is what makes it attractive to the great majority of people worldwide.  You can find a pizza place in Hoboken (quite a few of them in fact), the answer to that tough take-home quiz, the schematics of… Read More

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Will Twitter, LinkedIn, and Tumblr Really Matter Five Years from Now? Long ago on this blog, we discussed potential ways to save MySpace from a painful demise.  For you young folk out there, MySpace is what preceded Facebook.  For you old geezers, MySpace is what followed Friendster.  Moreover, contrary to what some of you may think, MySpace is still alive, and well… Read More

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Will Amazon be the next Walmart? New tax laws may be the catalyst. Discussion of taxation often focuses primarily on income taxes, whether at personal or corporate levels, or on payroll taxes.  Lost amidst all this attention, however, is the fact that newly implemented sales taxes on internet purchases have been gaining ground in the… Read More

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