Social Media Round 1: Harry vs. Boeing
On Saturday, May 10, 2010, the New York Times reported on 9-year-old Harry who mailed a drawing of an airplane to Boeing Corporation and asked them to manufacture his plane. Boeing (asserting legal obligations) mailed Harry a form letter saying that they don’t accept unsolicited ideas. Harry’s dad (who happened to be an ad agency CEO), thought Boeing’s response was cold and decided to discuss it on his blog and on Twitter. With the online world watching, at that point Boeing then decides to formulate a warmer response to little Harry.
Here’s the article: http://mediadecoder.blogs.nytimes.com/2010/05/03/boeings-social-media-lesson/
So is this another case of “the online world puts another big bad corporation back in line” or was this just a chance for Harry’s dad to get his company some free publicity? Or both? Or something else? How is this related to Harry’s dad’s agency’s “crowdsourcing” approach (or is it just controlled mob mentality)? Would Boeing’s “cold” response sway you to take an airline that uses another brand of plane? (You might want to check your limited choices before you answer.) Do you think the airlines would boycott Boeing for their “cold” response, or did they even notice? Is the New York Times at the forefront of e-marketing activity or are they just hard up for news? Are YOU going to mail YOUR kid’s drawing to some huge corporation so YOU and/or YOUR company can get the latest headline?
What are your takes on this situation (or any other similar ones) in light of new social media (blogs, Facebook, Twitter, etc.), crowdsourcing, and online brand image in the e-marketing world?