Advertisers Know What You Do… Is Behavioral Targeting Really That Bad?

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad? When trying to advertise using mass media, advertisers often play a numbers game.  They attempt to provide a convincing message in a convincing manner to receptive consumers by trying to determine what percentage of a particular audience matches the demographic, socioeconomic, and psychological profiles… Read More

We scoffed at a $6 Billion Groupon. Now $25 Billion?

We scoffed at a $6 Billion Groupon. Now $25 Billion? Back in November of last year, social coupon firm Groupon made big news when it was reported that it turned down a $6 billion offer from Google.  There were many in the business world (including here at sensiblefolk) who thought that Groupon management should have… Read More

Put on Your Sunglasses! Facial Recognition Is Going Social

Put on Your Sunglasses! Facial Recognition Is Going Social Your offline life just facilitated your online privacy invasion. You’re at the grocery store on a crowded day and you accidentally bump your cart into another patron.  You apologize profusely and sincerely, but the other person merely glares at you and then snaps your picture with… Read More

Pay-by-Smartphone at Starbucks: The Mobile Flow of Compensation

Pay-by-Smartphone at Starbucks: The Mobile Flow of Compensation   We all (hopefully) know that marketing can be broken down into the distribution of information, product innovation, and (often financial) compensation.  And we know that electronic payments have been being made for years.  So what’s so new about Starbucks and their just-announced nationwide acceptance of payments via the Starbucks Card mobile… Read More

Social Media Needs Connections, Not Just “Followers” and “Likes”

Social Media Needs Connections, Not Just “Followers” and “Likes” Social networking connects people.  It connects people to people.  It connects people to brands.  At least, that’s what we’re told and that’s what we’d like to have happen. But the vast majority of commercial social marketing effort is put into acquiring “likes” on Facebook, “followers” on… Read More

How Will China’s Online Presence Dominate the Internet?

How Will China’s Online Presence Dominate the Internet? It was recently reported that China now has 457 million internet users.  That’s 457,000,000!!  About 145 million more than the entire United States population (currently estimated at 311,918,313 as of this posting). A great deal of this online presence has been driven by mobile device internet access, which is being estimated… Read More

Online Music Piracy and the Efficiency of Internet Distribution

Online Music Piracy and the Efficiency of Internet Distribution In the really old days, it happened at flea markets and with shady street vendors. Then came the more recent old days, when it happened on Napster, Kazaa, LimeWire, BitTorrent, and even YouTube. But legislation across the world has been attacking online music piracy with a vengeance, with… Read More