Twitter, LinkedIn, and Tumblr

Will Twitter, LinkedIn, and Tumblr Really Matter Five Years from Now? Long ago on this blog, we discussed potential ways to save MySpace from a painful demise.  For you young folk out there, MySpace is what preceded Facebook.  For you old geezers, MySpace is what followed Friendster.  Moreover, contrary to what some of you may think, MySpace is still alive, and well… Read More

Social Media Round 1: Harry vs. Boeing

Social Media Round 1: Harry vs. Boeing On Saturday, May 10, 2010, the New York Times reported on 9-year-old Harry who mailed a drawing of an airplane to Boeing Corporation and asked them to manufacture his plane. Boeing (asserting legal obligations) mailed Harry a form letter saying that they don’t accept unsolicited ideas. Harry’s dad (who happened… Read More

Can Your Brand Thrive WITHOUT Online Social Media?

Can Your Brand Thrive WITHOUT Online Social Media? We’ve heard it from virtually every e-marketer out there: You MUST have a firm online social media element as a key part of your strategic marketing plan! But is it true? Can your brand survive, or even thrive, without online social media? The question requires us to consider the… Read More