Behavioral Advertising and Your Privacy: Facebook and Google Push Forward

Behavioral Advertising and Your Privacy: Facebook and Google Push Forward Long before the days when snake oil salespeople would deftly select their marks from a crowd of curious onlookers, sellers have been using market segmentation to determine which customers, or more generally which types of customers, are more likely to succumb to a particular set… Read More

Is “Online Privacy” the Ultimate Oxymoron?

Is “Online Privacy” the Ultimate Oxymoron? The efficiency, global reach, and seemingly limitless information capacity of the internet is what makes it attractive to the great majority of people worldwide.  You can find a pizza place in Hoboken (quite a few of them in fact), the answer to that tough take-home quiz, the schematics of… Read More

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad?

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad? When trying to advertise using mass media, advertisers often play a numbers game.  They attempt to provide a convincing message in a convincing manner to receptive consumers by trying to determine what percentage of a particular audience matches the demographic, socioeconomic, and psychological profiles… Read More