Pay-by-Smartphone at Starbucks: The Mobile Flow of Compensation

Pay-by-Smartphone at Starbucks: The Mobile Flow of Compensation   We all (hopefully) know that marketing can be broken down into the distribution of information, product innovation, and (often financial) compensation.  And we know that electronic payments have been being made for years.  So what’s so new about Starbucks and their just-announced nationwide acceptance of payments via the Starbucks Card mobile… Read More