Online Marketing: Interactivity

How much Interactivity does Online Marketing need? We hear it all the time: Online marketing gives us “interactivity” with our clients.  It provides a chance to not only tell our story, but to listen to the stories of our customers.  Via various e-marketing applications, we can open up “a dialogue” with current and potential buyers.But is interactivity in online… Read More

E-Marketing: Buying Decision Process

Where Is E-Marketing in the Buying Decision Process?   It’s everywhere! We know e-marketing is here to stay.  We know that its influence on the marketing exchange process is significant.  But how does e-marketing fit into the buying decision process? To answer that, let’s first review the buying (or purchase) decision process.  Go interview ten… Read More

Twitter, LinkedIn, and Tumblr

Will Twitter, LinkedIn, and Tumblr Really Matter Five Years from Now? Long ago on this blog, we discussed potential ways to save MySpace from a painful demise.  For you young folk out there, MySpace is what preceded Facebook.  For you old geezers, MySpace is what followed Friendster.  Moreover, contrary to what some of you may think, MySpace is still alive, and well… Read More

Will Amazon be the next Walmart?

Will Amazon be the next Walmart? New tax laws may be the catalyst. Discussion of taxation often focuses primarily on income taxes, whether at personal or corporate levels, or on payroll taxes.  Lost amidst all this attention, however, is the fact that newly implemented sales taxes on internet purchases have been gaining ground in the… Read More

Killing SOPA and PIPA

Killing SOPA and PIPA: Did “the people” (or you?) really make a difference? A mere few weeks ago (mid-January 2012), we were told by the press that the online world witnessed the formidable power of internet protesting as two new anti-piracy bills were shut down before they were able to have serious debate by the United States… Read More

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad?

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad? When trying to advertise using mass media, advertisers often play a numbers game.  They attempt to provide a convincing message in a convincing manner to receptive consumers by trying to determine what percentage of a particular audience matches the demographic, socioeconomic, and psychological profiles… Read More

We scoffed at a $6 Billion Groupon. Now $25 Billion?

We scoffed at a $6 Billion Groupon. Now $25 Billion? Back in November of last year, social coupon firm Groupon made big news when it was reported that it turned down a $6 billion offer from Google.  There were many in the business world (including here at sensiblefolk) who thought that Groupon management should have… Read More