Online Marketing: Interactivity

How much Interactivity does Online Marketing need? We hear it all the time: Online marketing gives us “interactivity” with our clients.  It provides a chance to not only tell our story, but to listen to the stories of our customers.  Via various e-marketing applications, we can open up “a dialogue” with current and potential buyers.But is interactivity in online… Read More

Does EVERY website NEED an interactive community?

Does EVERY website NEED an interactive community? I was recently discussing the advantages of building “content and community” with some fellow e-marketers (see some of their links below) and we touched upon the concept of building an interactive community as a key element for the growth and maintenance of a successful web presence. As part… Read More