E-Marketing: Buying Decision Process

Where Is E-Marketing in the Buying Decision Process?   It’s everywhere! We know e-marketing is here to stay.  We know that its influence on the marketing exchange process is significant.  But how does e-marketing fit into the buying decision process? To answer that, let’s first review the buying (or purchase) decision process.  Go interview ten… Read More

Behavioral Advertising and Your Privacy: Facebook and Google Push Forward

Behavioral Advertising and Your Privacy: Facebook and Google Push Forward Long before the days when snake oil salespeople would deftly select their marks from a crowd of curious onlookers, sellers have been using market segmentation to determine which customers, or more generally which types of customers, are more likely to succumb to a particular set… Read More

Twitter, LinkedIn, and Tumblr

Will Twitter, LinkedIn, and Tumblr Really Matter Five Years from Now? Long ago on this blog, we discussed potential ways to save MySpace from a painful demise.  For you young folk out there, MySpace is what preceded Facebook.  For you old geezers, MySpace is what followed Friendster.  Moreover, contrary to what some of you may think, MySpace is still alive, and well… Read More

Online Social Media the Key to Small Business Success?

Online Social Media the Key to Small Business Success? In the early days of the Internet, it was touted as the new television (mass communication with minimal interaction), and then the new distribution channel (which worked out quite well for anything digital, but I’ve yet to get my pizza delivered through my DVD drive), and… Read More