Online Marketing: Interactivity

How much Interactivity does Online Marketing need? We hear it all the time: Online marketing gives us “interactivity” with our clients.  It provides a chance to not only tell our story, but to listen to the stories of our customers.  Via various e-marketing applications, we can open up “a dialogue” with current and potential buyers.But is interactivity in online… Read More

Is “Online Privacy” the Ultimate Oxymoron?

Is “Online Privacy” the Ultimate Oxymoron? The efficiency, global reach, and seemingly limitless information capacity of the internet is what makes it attractive to the great majority of people worldwide.  You can find a pizza place in Hoboken (quite a few of them in fact), the answer to that tough take-home quiz, the schematics of… Read More

Will Amazon be the next Walmart?

Will Amazon be the next Walmart? New tax laws may be the catalyst. Discussion of taxation often focuses primarily on income taxes, whether at personal or corporate levels, or on payroll taxes.  Lost amidst all this attention, however, is the fact that newly implemented sales taxes on internet purchases have been gaining ground in the… Read More

Killing SOPA and PIPA

Killing SOPA and PIPA: Did “the people” (or you?) really make a difference? A mere few weeks ago (mid-January 2012), we were told by the press that the online world witnessed the formidable power of internet protesting as two new anti-piracy bills were shut down before they were able to have serious debate by the United States… Read More

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad?

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad? When trying to advertise using mass media, advertisers often play a numbers game.  They attempt to provide a convincing message in a convincing manner to receptive consumers by trying to determine what percentage of a particular audience matches the demographic, socioeconomic, and psychological profiles… Read More

Pay-by-Smartphone at Starbucks: The Mobile Flow of Compensation

Pay-by-Smartphone at Starbucks: The Mobile Flow of Compensation   We all (hopefully) know that marketing can be broken down into the distribution of information, product innovation, and (often financial) compensation.  And we know that electronic payments have been being made for years.  So what’s so new about Starbucks and their just-announced nationwide acceptance of payments via the Starbucks Card mobile… Read More

Online Music Piracy and the Efficiency of Internet Distribution

Online Music Piracy and the Efficiency of Internet Distribution In the really old days, it happened at flea markets and with shady street vendors. Then came the more recent old days, when it happened on Napster, Kazaa, LimeWire, BitTorrent, and even YouTube. But legislation across the world has been attacking online music piracy with a vengeance, with… Read More