Behavioral Advertising and Your Privacy: Facebook and Google Push Forward

Behavioral Advertising and Your Privacy: Facebook and Google Push Forward Long before the days when snake oil salespeople would deftly select their marks from a crowd of curious onlookers, sellers have been using market segmentation to determine which customers, or more generally which types of customers, are more likely to succumb to a particular set… Read More

Is “Online Privacy” the Ultimate Oxymoron?

Is “Online Privacy” the Ultimate Oxymoron? The efficiency, global reach, and seemingly limitless information capacity of the internet is what makes it attractive to the great majority of people worldwide.  You can find a pizza place in Hoboken (quite a few of them in fact), the answer to that tough take-home quiz, the schematics of… Read More

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad?

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad? When trying to advertise using mass media, advertisers often play a numbers game.  They attempt to provide a convincing message in a convincing manner to receptive consumers by trying to determine what percentage of a particular audience matches the demographic, socioeconomic, and psychological profiles… Read More

Put on Your Sunglasses! Facial Recognition Is Going Social

Put on Your Sunglasses! Facial Recognition Is Going Social Your offline life just facilitated your online privacy invasion. You’re at the grocery store on a crowded day and you accidentally bump your cart into another patron.  You apologize profusely and sincerely, but the other person merely glares at you and then snaps your picture with… Read More

How Will China’s Online Presence Dominate the Internet?

How Will China’s Online Presence Dominate the Internet? It was recently reported that China now has 457 million internet users.  That’s 457,000,000!!  About 145 million more than the entire United States population (currently estimated at 311,918,313 as of this posting). A great deal of this online presence has been driven by mobile device internet access, which is being estimated… Read More

Online Privacy Problems? The FTC Says It’s Got Your Back, But Does It?

Online Privacy Problems? The FTC Says It’s Got Your Back, But Does It? At the beginning of this month, the U.S. Federal Trade Commission (FTC) released a preliminary report on how to protect consumer privacy with respect to today’s online environment.  In this report, the FTC made some recommendations for those firms that would dare offend you… Read More