We scoffed at a $6 Billion Groupon. Now $25 Billion?

We scoffed at a $6 Billion Groupon. Now $25 Billion? Back in November of last year, social coupon firm Groupon made big news when it was reported that it turned down a $6 billion offer from Google.  There were many in the business world (including here at sensiblefolk) who thought that Groupon management should have… Read More

Does EVERY website NEED an interactive community?

Does EVERY website NEED an interactive community? I was recently discussing the advantages of building “content and community” with some fellow e-marketers (see some of their links below) and we touched upon the concept of building an interactive community as a key element for the growth and maintenance of a successful web presence. As part… Read More