Behavioral Advertising and Your Privacy: Facebook and Google Push Forward

Behavioral Advertising and Your Privacy: Facebook and Google Push Forward Long before the days when snake oil salespeople would deftly select their marks from a crowd of curious onlookers, sellers have been using market segmentation to determine which customers, or more generally which types of customers, are more likely to succumb to a particular set… Read More

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad?

Advertisers Know What You Do… Is Behavioral Targeting Really That Bad? When trying to advertise using mass media, advertisers often play a numbers game.  They attempt to provide a convincing message in a convincing manner to receptive consumers by trying to determine what percentage of a particular audience matches the demographic, socioeconomic, and psychological profiles… Read More

Online Privacy Problems? The FTC Says It’s Got Your Back, But Does It?

Online Privacy Problems? The FTC Says It’s Got Your Back, But Does It? At the beginning of this month, the U.S. Federal Trade Commission (FTC) released a preliminary report on how to protect consumer privacy with respect to today’s online environment.  In this report, the FTC made some recommendations for those firms that would dare offend you… Read More