Online Marketing: Interactivity

How much Interactivity does Online Marketing need? We hear it all the time: Online marketing gives us “interactivity” with our clients.  It provides a chance to not only tell our story, but to listen to the stories of our customers.  Via various e-marketing applications, we can open up “a dialogue” with current and potential buyers.But is interactivity in online… Read More

We scoffed at a $6 Billion Groupon. Now $25 Billion?

We scoffed at a $6 Billion Groupon. Now $25 Billion? Back in November of last year, social coupon firm Groupon made big news when it was reported that it turned down a $6 billion offer from Google.  There were many in the business world (including here at sensiblefolk) who thought that Groupon management should have… Read More

Social Media Needs Connections, Not Just “Followers” and “Likes”

Social Media Needs Connections, Not Just “Followers” and “Likes” Social networking connects people.  It connects people to people.  It connects people to brands.  At least, that’s what we’re told and that’s what we’d like to have happen. But the vast majority of commercial social marketing effort is put into acquiring “likes” on Facebook, “followers” on… Read More

Online Privacy Problems? The FTC Says It’s Got Your Back, But Does It?

Online Privacy Problems? The FTC Says It’s Got Your Back, But Does It? At the beginning of this month, the U.S. Federal Trade Commission (FTC) released a preliminary report on how to protect consumer privacy with respect to today’s online environment.  In this report, the FTC made some recommendations for those firms that would dare offend you… Read More

Online Social Media the Key to Small Business Success?

Online Social Media the Key to Small Business Success? In the early days of the Internet, it was touted as the new television (mass communication with minimal interaction), and then the new distribution channel (which worked out quite well for anything digital, but I’ve yet to get my pizza delivered through my DVD drive), and… Read More

Social Media Round 1: Harry vs. Boeing

Social Media Round 1: Harry vs. Boeing On Saturday, May 10, 2010, the New York Times reported on 9-year-old Harry who mailed a drawing of an airplane to Boeing Corporation and asked them to manufacture his plane. Boeing (asserting legal obligations) mailed Harry a form letter saying that they don’t accept unsolicited ideas. Harry’s dad (who happened… Read More

Does EVERY website NEED an interactive community?

Does EVERY website NEED an interactive community? I was recently discussing the advantages of building “content and community” with some fellow e-marketers (see some of their links below) and we touched upon the concept of building an interactive community as a key element for the growth and maintenance of a successful web presence. As part… Read More